A Quick Look At Jose Borghi
Jose Borghi is an internationally recognized advertising professional who currently serves as a CEO in Brazilian advertising, firm Mullen Lowe. Mr. Borghi educational background includes a degree in marketing and propaganda techniques from the Pontifical Catholic University of Campinas. He has worked his way up from the bottom all the way to the top and has even founded his own ad agency along the way.
Mr. Jose Borghi’s career began at the well known advertising firm Standart Ogilvy. Other jobs followed at companies such as DM9 / DDB and Léo Burnett before Jose started his own firm with a business partner that they named BorgiErh. The firm would later be incorporated into the Lowe ad agency and become known as Borgi Lowe. Later on this advertising agency would be merged with the Mullen Group and be known as Mullen Lowe. Despite the change in name and ownership, Jose Borghi has retained the position of CEO at the company.
Jose Borghi Provides A Summary Of A Social Media Study
Jose Borghi, the leading figure of Brazilian advertising firm, Mullen Lowe Brasil, has created a summary of an AdNews Portal story that described a Sprinkler done study on social media. Here are the some key points of the study according to Jose Borghi, who is a marketing expert on mullenlowegroup.com.
The study done by Sprinkler was conducted over the year 2015. Its aim was to find out which social media platform has the lion’s share of the market and when usage peaked or reached an all time high. Over 150 different social media interactions were analyzed in the study. Here are some the results as broken down and condensed by Jose Borghi for Mullen Lowe on portaldapropaganda.com.
Twitter accounted for almost 60% of all social media interactions done by Brazilians according to the Sprinkler study. Facebook was put at almost 38% percent of the total social media interactions. Instagram, a new comer to social media, was given about a 6% share of the social media market in Brazil.
The study showed that Twitter was used primarily to communicate with others when people were watching soap operas, reality TV shows or sports. Peak Twitter time was found to be between six and 10 PM on Wednesdays and Thursdays.
According to the Sprinler Study, Facebook has constant activity and no steep surge and dropoff like Twitter does when TV shows are on and end. A small peak of activity was detected during the hours of 11 A.M. and 2 P.M. This coincides with lunch breaks of many workers. For more insight from Jose Borghi of Mullen Lowe on social media in Brazil check out this article published by Terra.