A 1981 controversial photo of Cindy Sherman, known as either “Untitled #93,” gained much attention in the modern art world. Sherman, a photographer herself, is best known for her other works of photography in the art world during the the 1980’s and 1990’s, including “Untitled #96″ and “Untitled #153.” “Untitled #93,” in which Sherman is seen in bed covered in sheets with a dazed look on her face, has sold for an estimated $2,000,000-$3,000,000 over the past three decades. This photo makes for the perfect work of art to add to Adam Sender’s collection.
In an interview with Sotheby’s Magazine back in 2014, Sender still remembers the day he purchased the photo back in the 90’s. “I think we paid record price for Cindy Sherman, which was around $100,000- and that’s crazy,” he states. Compare the price tag for that photo to what it costs today. Sender continued to appreciate Sherman’s work and has showcased more of her works for display, thus giving Sherman’s photos of beauty, realism, and provocation more attention and hype in the modern art world. Sender states that “For me it was really important that the works were intellectually stimulating, and they had to be visually appealing as well.”
Sender, who has collected works of art since 1998 and currently owns over 800 works, is no stranger to the stimulating and appealing. He is the hedge fund manager of Exis Capital. His office in the artsy and hipster SoHo district of New York is like a “science-fiction command center” that contains a “lowly lit dark trading floor,” according to an article from Bloomberg. This gives his work space an edge that almost feels like a dimly lit movie theater, making the works Sender has collected over the years a theatrical feel.
“Trading is what he does for work,” says Sender’s curator, Sarah Aibel. “And when he’s not trading, art is what he does for love.”
For works like “Untitled #93,” each piece that Sender has collected over the years is still art even after it has been long completed. But what the art Sender focuses on here is the art of how a work is displayed. The low-lit rooms where his collections are displayed are all given the treatment that makes his visitors amazed and more appreciative of the works. An artist doesn’t have to be someone who focuses on the actual works, like paintings or photos. An artist, like Sender, can also be someone who focuses on how his or her works or other people’s works are displayed to audiences. He also has an IMDB profile.